Guy Kawasaki. Managing Director. Garage Technology Ventures For copies of this presentation, send an email to: [email protected] Photos from. Kawasaki, Guy, Rules for Revolutionaries: the capitalist manifesto for creating and marketing new products and services/ Guy Kawasaki with Michele. Guy Kawasaki, former chief evangelist at Apple Computer and an iconoclastic corporate tactician who now works with high-tech startups in Silicon Valley.

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Outsourcing saves money Death Magnet 4a: Rrules most important quality is that the person loves your product and believes in it.

Nov 12, Erica rated it liked it.

How to innovate: Guy Kawasaki’s Rules for Revolutionaries

Here’s why Catalyze a Virtual Community You too can build a community of people interested in your revolution by supporting the creation of such “user groups. The budget is king An opportunity presents itself to your company. To create a rlaexp. We have to work all the time Death Magnet 3: Reading this nearly twenty years after its publication affords the added joke that so many of the companies whose strategies and tactics he praises are now defunct because, whodathunk, business plans don’t always succeed, even when they’re guided by magical acronyms and egomaniacal, messianic leaders.

Instead there are usually several people who can help your revolution, and they, in turn, are influenced by many others. Aku membacanya, dengan meminjam. It is a Yiddish word that connotes a person who is admired, respected, and trusted because of a sense of ethics, fairness, and nobility. Open Preview See a Problem? I aim to find out. He taught me that the key to writing is editing. Please let me know what you think in the comment box down the page.

Guy Kawasaki – Rules for Revolutionaries

Create Like a God Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand. I’d been familiar with him for a long time, but hadn’t read his earlier stuff.


The best product wins Death Magnet 1a: Focus on a subset and create a subset Focus on a subset of customers Create a subset of customers Then Erect Barriers Ironically, after you’ve broken down or lowered the typical barriers to adoption of your product, you should build a cocoon around your customers so the competition can’t attack you The goal is to get so close to a segment of customers that they live, die, and stick with you Ride the Tornado If you break down the barriers and delight many customers, then your product or service will become the safe, no-brainer buy.

Like most of Guy Kawasaki’s books, this light, breezy read contains some useful insights.

Whirlpool employees were challenged to provide appliances that would “take care of Gail. And, of course, one particular aspect of his reality is evangelism. They will hunt you down and try their damnedest to get a job at your company. Buku ini sudah lama aku baca. There are no discussion topics on this book yet. May 12, Kendra rated it it was amazing Shelves: The acid test is whose best interest they have at heart: After a short time, the entrepreneur achieves success. However, personal computers and the graphical user interface were going to happen even if Apple didn’t do it.

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Rules for Revolutionaries – Guy Kawasaki

Sep 03, za rated it it was amazing. Viewing chores through Gail’s eyes has helped Whirlpool introduce kawaeaki product enhancements Here are more inspiring examples of allocentric thinking Be Cool Air-contitioned banks Conclusion Don’t Kxwasaki Bozosity Grind You Down Short-sighted quotations Technology and Inventions Computers Transportation Political Revolution New Businesses Entertainment Medical People Bozos Versus Bozosity I realized that labeling someone a bozo because of one quote out of who-knows-what context is a bozo thing to do That is why this chapter is about not letting bozosity, which can be a temporary affliction, grind you down if you enjoyed this collection of expertology, be sure to read The Experts Speak by Christopher Cerf and Victor Navasky.


This book was my primary source for these quotes. Jul 16, Terry rated it did not like it Shelves: Kadasaki writing style is so engaging, I loved the stories as much as the advice he doles out. For four years I evangelized Macintosh to software and hardware developers and led the charge kawawaki world-wide domination by IBM.

Just a moment while we sign you in to your Goodreads account. I liked this curriculum much better. Create, Command and Work. Lead me to the buffet! Made me think about why we are looking directly at decision makers. It published a product called 4th Dimension. Ideally, you and your customers should both derive value from the information they provide Identify the Right Decision-Makers Revolutionaries often make three key mistakes at the start of a revolution when they start marketing and evangelizing their product Identifying the right decision-makers is an analog process.

Hire a big time PR agency. Trivia About Rules For Revolut This is the third book by Guy Kawasaki that I have read and it doesn’t disappoint. Not many would do that, and that might be the very first lesson in this book. Return to Rulee Page.

The Levels of Revolution Don’t worry about people stealing your ideas. Lists with This Book. The book is divided into revoolutionaries sections, whose titles alone epitomize its thrust and tone. The new administration in Washington, D. Nordstrom would go broke! Plant seeds, pull weeds, sprinkle feed, and believe. The thinner the air, the more difficult it is to find intelligent life” Then you should read it.

Purge The first step is purging? Every day there are customer complaints that the fireballs are too hot.