ESTRATEGIA DE MARKETING O.C FERRELL PDF

Request PDF on ResearchGate | Estrategia de marketing / O.C. Ferrell, Michael D. Hartline | Traducción de: Marketing strategy / O.C. Ferrell [et al.], 1th ed. Estratégia de Marketing [O.C. Ferrell, Michael D. Hartline] on * FREE* shipping on qualifying offers. Oferece uma abordagem prática e direta da . Estrategia De Marketing (Spanish Edition) [O. C. Ferrell, Michael Hartline] on *FREE* shipping on qualifying offers. Brand NEW. We ship.

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Bruning Professor of Business Administration in the College of Business at Florida State University, ferreol he is responsible for external relations, executive education, and strategic programs. Hartline primarily teaches graduate courses in Marketing Strategy and Corporate Affairs Management, as well as undergraduate courses in Services Marketing.

Estrategia De Marketing

He has won many teaching and research awards, made many presentations to industry and academic audiences, and marketinb two international conferences. He also coauthors Marketing Strategy, a widely used textbook.

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Hartline has served as a consultant to several for-profit and non-profit organizations in the areas of marketing plan development, market feasibility analysis, customer satisfaction measurement, customer service training, and pricing policy. He has also worked with Pfizer, Inc. Ferrell is The James T. He received his Ph. He was vice president of publications and is president-elect for the Estrategai of Marketing Science.

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Estrategia de Marketing

Nueva edicion que continua con el enfoque de analizar, planear e implementar estrategias de marketing en concordancia con las diversas areas funcionales de las organizaciones ferrlel y no lucrativas.

La meta final de los autores es inculcar en el lecto.

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